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Case study — B2B SaaS
B2B Platform for Fitness Coaches
KahunasProduct DesignerAdd timeframe
About the project
Kahunas is a B2B platform fitness coaches use to run their business — programming, client tracking, and communication in one place. Hafsah led the UX revamp of the platform and its AI-driven modules.
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The problem
[Add problem details — e.g. coaches faced clunky, high-friction workflows, driving heavy dependency on the customer support team]
The process
Ran a full UX audit of the platform, then led the redesign and revamp of AI-driven modules to reduce reliance on the CS team and lift engagement.
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The solution
Redesigned core coaching flows and AI-driven modules to make day-to-day use simpler for coaches. [Add specifics on what changed]
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Click through the interactive prototype.
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The outcome
Satisfaction scores increased by 60% and CS ticket volume decreased by 40%.