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Case study — B2B SaaS

B2B Platform for Fitness Coaches

KahunasProduct DesignerAdd timeframe

About the project

Kahunas is a B2B platform fitness coaches use to run their business — programming, client tracking, and communication in one place. Hafsah led the UX revamp of the platform and its AI-driven modules.

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The problem

[Add problem details — e.g. coaches faced clunky, high-friction workflows, driving heavy dependency on the customer support team]

The process

Ran a full UX audit of the platform, then led the redesign and revamp of AI-driven modules to reduce reliance on the CS team and lift engagement.

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The solution

Redesigned core coaching flows and AI-driven modules to make day-to-day use simpler for coaches. [Add specifics on what changed]

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Click through the interactive prototype.

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The outcome

Satisfaction scores increased by 60% and CS ticket volume decreased by 40%.