Customer Experience & Design Manager
5+ years designing products and solving complex problems to make decisions hassle-free
Case study — FITT Meals, UAE
Led the redesign of the ordering platform, lifting conversion by 146%, cutting bounce rate from 28% to 7%, and contributing to 30% YoY sales growth — the highest in company history.
146%
Conversion lift
28% → 7%
Bounce rate
30%
Add-to-cart rate
30%
YoY revenue growth
Case study — Kahunas
Led the revamp of a B2B coaching platform, increasing satisfaction scores by 60% and cutting customer-support ticket volume by 40%.
60%
Satisfaction increase
40%
Ticket volume reduction
Case study — KSA
Designed an AI-powered tutor enabling interactive learning, quizzes, and assessments for children in Saudi Arabia — personalizing pacing and content difficulty to keep young learners engaged.
View case study