Mualim: AI Tutor for Kids
Reimagining learning support for kids in Saudi Arabia.
Results
100%AI adoption
85%Improvement in learning
10,000+ Downloads 4M+ Users
An AI native product designer with 6+ years of experience.
My work has impacted users in the UAE, USA, KSA and South Asia.
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Case studies
FITT Meals: Subscription Journey
Revamping the user journey of subscribing to a meal plan.
Results
146%+Conversion
30%Growth in YoY revenue
28% → 7%Bounce rate after launch
Kahunas: B2B Coaching Platform
Making a coaching platform easy to navigate again, without losing the upsell.
Results
50%User growth target for the GTM redesign
40%Fewer support tickets after the AI module revamp
PureCS: Pura Health App
A Double Diamond redesign that lifted user satisfaction 60%.
Results
60%Improvement in user satisfaction
40%Increase in user engagement
Going above and beyond.
Always up to expanding my skill set with the companies I have worked at
Exploration
Discussion module- Easygenerator
2D animation
Logo and branding
3D modeling and animation
What people say about me
I had the pleasure of managing Hafsah during her time as a Product Designer at Kahunas, and I can confidently say she was an extremely valuable member of the team. Hafsah consistently demonstrated a strong ability to translate complex product requirements into intuitive, user-friendly designs.
Aaron Kane
Head of Product, Kahunas
During her 9-month tenure as a CX/UX designer in my team, Hafsah consistently impressed with her expertise and autonomy. Her critical thinking and problem-solving skills shone through in every project, particularly when she managed the implementation of an animated dashboard with a third-party service provider. Hafsah's commitment to backing every design decision with solid rationale was admirable. Her energy and determination were contagious, making her a true asset to any team.
Driss Lahjouji
Innovation & Digital Transformation Leader
Hafsah has a keen eye for detail and has always shown the ability to have the perspective of the client in mind. Her designs show the effort put in to be customer centric while at the same time balancing it with the business objectives. She is a great asset to have for any product team.
Craig Pereira
System and Solutions Engineer, Kahunas.io
Hafsah is a brilliant product manager. Relentless is the right word. In the short time of our work together, I can tell that she knows her users well. She is quick to act, usually one step ahead. She is passionate about building the right products that the user didn't know they needed. I highly recommend Hafsah. I would love to work with her again.
Jean Marie Cunanan
Business Development
Hafsah briefly joined my team as a Product Designer, and her passion for delivering the most convenient and ideal UX for customers was immediately clear. She constantly pushed herself to truly understand our users, resulting in designs that genuinely resonated with their needs. I'm confident she'll do wonders in her future roles as a Product Designer.
Matin Shoghi
Entrepreneur, Product Builder
As an AI native product designer with 6+ years of experience, I've grown into CX and design leadership and I'm a Certified Usability Analyst (CUA). I design products 0 to 1, and my work is measured in impact: 146% conversion growth, 60% higher user satisfaction and 60% user acquisition growth. I bring graphic and motion design expertise together with sharp critical thinking to every product I touch.