Resume
AI native product designer with 6+ years of experience. Roles, impact, education and certifications.
The condensed version, if you don't have time for the PDF.
FITT Meals · Jan 2025–Present
146% conversion improvement, bounce rate 28% → 7%, 30% YoY growth, 400% social sales growth, 20% winback lift. Built AI agents that read and analyse GA4 data to guide experimentation.
PureHealth · Jun–Dec 2025
CRM/ERP redesign, 50% operational efficiency gain; Figma design system and governance.
Kahunas & Kaso · Apr 2024–May 2025
GTM app UX audit, AI module revamp (40% fewer support tickets), J3U overhaul, NPS loops, 20% revenue lift from supplier-portal features.
PureCS · Aug 2023–Apr 2024
Pura app redesign, 60% satisfaction lift; cybersecurity dashboard for an Abu Dhabi facility, 50% revenue increase.
Jugnu · Apr 2022–Jul 2023
4 B2B apps, 60% user acquisition increase.
Happa Studios · Jun 2021–Apr 2022
Branding, multimedia, brand-awareness campaigns.
Designed an AI tutor for children in KSA. Build AI agents that read and report on GA4 data to guide experimentation. Built this AI-native portfolio and create motion content for case studies with AI-assisted tools.
Have a role in mind, or a project that needs both design and growth thinking?
hafsah.zulafiqar@gmail.com